About

Ascento Group Australia is a specialist supplier of an extensive range of Reefe pumps, pump stations, controls and water conservation and water gardening solutions.

History

Ascento Group Australia is a family owned importer, manufacturer and distributor that was established in 1976, originally trading under the name of Ramdex Industries.

Expansion into the pump market took place in the very early 2000’s and has been our focus for over 15 years.

In 2015 a division of the business was sold off, along with the original trading name, and the business was renamed as Ascento Group Australia.

Ascento Group Australia is a specialist supplier of an extensive range of Reefe pumps, pump stations, controls and water conservation and water gardening solutions.

history
vision

Vision

Reefe as the most recognised pump brand on the Australian Market and THE right choice for pump retailers.

Mission

To provide unsurpassed service and value to the Australian Pump Market.

Core Values

Our values are based on the foundational principles that the family business was set up on over four decades ago.

Honesty

We strive for open and honest communication with our customers and suppliers

Integrity

We insist on ethical business dealings without compromising the best outcome for you

Commitment

We strive in every aspect to keep our word and provide unsurpassed service, to see our customers succeed

Consistency

We will be there for our customers before, during and after the sales process

Continual Improvement

We are consistently raising the bar to meet the demands of the Australian market

Frequently Asked Questions (FAQ)

The warranty period for each product is specified on each product on this site. Click here for general warranty conditions.

Ascento sources their products from both Australian manufacturer’s and manufacturer’s around the globe.

Yes Ascento is 100% owned and operated in Australia – all profits remain in Australia.

Reefe is the major brand that is owned and sold by Ascento – Ascento is the business trading name.

Here's what our customers have to say...

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